Affiliate Partner

Company Introduction

XLK Group is a Multi-brand omnichannel operator engaged in F&B chain business and R&D. The Group boasts of a senior, experienced management team, an advanced and well-equipped central kitchen as well as a professional distribution system. Our brand of various restaurant chain, developing rapidly since its establishment, is based in Malaysia with an eye for the international market. The Group has gathered elites from all walks of life in various fields. Leveraging rich business experience, we have been constantly exploring, learning and innovating to come up with an integrated set of scientific management system befitting the F&B business.

Besides carry on the business of F&B, The Group also involve in :-

1. Investment & Holdings
2. Information Technology
3. Global Business Services
4. Business School
5. Corporate Advisory Services

At the same time, through digitalization, informatization and intelligent initiatives, we will strengthen store supervision and empowerment to realize the restaurant chain business in Malaysia, or even throughout Asia.

XLK Group’s scientific management system is made up of 6 centers:

1. Product Center
   To provide unique, high-end design, high-quality decoration and efficient services for each store.

2. Distribution Center
   To implement a centralized, scientific and large-scale brand supply chain.- We adopt an operation mode based on supply chain integration, including customer service, production
   planning, procurement, logistics, after-sales service, account settlement etc., to form a closed loop system in the F&B industry chain.

3. Technology Center
   Product Soup bases are produced in automated production lines built in a transparent manner, with bacteria-free environment. The well-formulated recipes, comprising natural herbs, natural cooking oil and uncontaminated excipients, are produced per expert formulations.

4. Training Center
   To provide a consummate talent training system, training courses and their smooth execution, as well as promote standardized outlet management. At the same time, it is tasked with providing management talents and a total training solution in F&B management.

5. Sales Center
   To plough deep into the business product line, expand sales channels and build a customer relationship management system, and to apply the modus operandi of a marketing-oriented company to promote collaboration among various brands, merchants and suppliers.

6. Marketing Center
   To take over the Group’s marketing initiatives throughout Asia.
   The Marketing Center is committed to building a customer database, liaising with business partners in all circles, managing consumption demands, fixing product positioning as well as to lead in R&D, pricing strategy and competition, channel management, promotion, daily operation, marketing strategy planning and execution etc.

XLK Group wants to make our products a delicacy in the hearts of consumers, but more importantly, it wants to create business opportunities for franchisees / licensees and entrepreneurs with a trustworthy brand. The road to successful entrepreneurship is made available, but opportunities are only open to those who have the courage to try. It is always better to be the first rather than the last to join the bandwagon. Whether you dare to grab the opportunity or not is totally up to you.

Our Mission and Vision 

Mission

To be part of everyone’s daily essential needs, starting from the food and beverage aspect.

Vision

To be the leading multi-brand omnichannel operator in Asia.

THE Core Values 

Teamwork

Greatness is not a product of individualism. Here at XLK Group, we run on passion and good vibes, employee empowerment and wonderful relationships.

Honesty

Personal and professional honesty is our hallmark. We strictly abide by all applicable laws, regulations and official policies while adapting best practices.

We conduct our day-to-day operating with goals in mind, and we always act in good faith.

Entrepreneurial

We instil strong entrepreneurial spirit in young and aspiring professionals, thus enabling them shake things up in the industry.